Cancer fighter or survivor
You’re facing this diagnosis head-on. See how 1:1 coaching supports you, wherever you are in treatment.
Apply as a patient or survivor
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Empowering cancer warriors to
The KFG Project is a 501(c)(3) nonprofit supporting adolescents and young adults (AYAs), military members, veterans, and emergency responders facing cancer as patients or caregivers. Through professional coaching and integrative support, we help them reclaim identity, renew purpose, and move forward with strength and clarity.
Not sure where to start?
Find your path
Caregiver or family member
You’re walking beside someone you love through this. There’s coaching support built for you too.
Apply as a caregiverSupporter or donor
You want to fund coaching, donate your time, or bring KFG to your organization.
See ways to helpOur members
Whoever you care for, you belong here
At the KFG Project, everyone who receives our professional support coaching is a member. Whether you’re navigating your own health journey or caring for someone else, we call you a member—because you belong here.
Membership brings us together while honoring each person’s unique experiences and needs. Our coaching provides support centered on you, with space to talk about what you’re facing and explore your next steps.
Whatever your role, you’re a member of the KFG Project, and we’re here to support you.
- 100% virtualSessions from wherever you are
- Every time zoneCoaches across the U.S.
- Always freeNo cost, ever, to those we serve
- Flexible schedulingBuilt around treatment, not against it
Mindset Over Mayhem
Mayhem is the chaos cancer sets loose: the appointments, the fear, the identity shifts no one prepares you for. Mindset is what we help you rebuild — not instead of the mayhem, but through it.
“You may be navigating treatment while trying to keep up with school, work, relationships, and independence. The mayhem no one prepares you for is the mental and emotional impact that lingers long after appointments end. That’s the part we’re here for, no matter where you’re logging in from.”
Learn with KFG
Mindset Over Mayhem: Breathwork series
Six short guided modules with Rick Moschel and Bill Phillips, each under six minutes. Learn how breathwork affects your body, practice simple techniques, and build a reset you can use anywhere.
- 1Intro
- 2The biological effect
- 3Breathwork examples
- 4What you feel
- 5Benefits of breathwork
- 6Mantras
Real support for the parts that don’t show up on scans.
1:1 professional coaching with someone who gets it: the identity shifts, brain fog, life disruption, and exhaustion of surviving. Private virtual sessions with a trained coach who understands what cancer disrupts beyond the physical.
- Rebuilding clarity and stability
- Reducing internal pressure and “shoulds”
- Supporting emotional and cognitive recovery
What to expect
The KFG journey
Reach out
Apply for support and tell us a bit about where you are.
Get matched
We connect you with a coach who fits your time zone, at no cost.
Begin coaching
Start 1:1 virtual sessions built around your schedule, not the other way around.
Real people. Real support.
Hear from the KFG community
Patients, caregivers, and veterans on what coaching gave them.
Having a KFG Coach by my side has helped me process all my thoughts that I juggle every day and do so in an organized manner with helpful insights alongside.
Having a coach helped me maintain my positive mental attitude while going through more health issues during recovery.
I know what it’s like to fight this battle and with support from my coach, Rick at KFG who helped turn the tide, I am eternally grateful for the help I have received.
Meet our founder
Real support built by someone who’s been there
Navy Commander turned resilience coach. Bill founded KFG after his own Stage III cancer diagnosis.
Read Bill’s story
Looking ahead
Collaborating with myCurrent
KFG is collaborating with myCurrent, a company developing the GPS of personalized resilience, designed for AYAs. Through collaboration, myCurrent’s technology would serve as a companion to KFG’s human-centered coaching, supporting our members throughout their entire resilience journey, especially those moments between appointments.
From the blog
KFG Highlights
Every gift keeps a coach matched with someone who needs one.
About us
Professional coaching for people whose lives cancer has turned upside down — and for the people standing beside them.
Who we are
The KFG Project provides free, 1:1 virtual coaching for cancer-affected military members, emergency responders, adolescent and young adult (AYA) patients, caregivers, and their families.
Relentless support for cancer fighters
The KFG Project envisions to empower individuals and their families to reclaim their well-being and resilience post-cancer diagnosis.
We provide support to cancer-affected Military, Emergency Responders, Adolescent and Young Adult (AYA) patients, their families, and caregivers, to improve their quality of life and treatment journey. We support these brave warriors through professional coaching and rehabilitation resources to equip them with the strength and strategies needed to foster resilience and purpose.
Our mission
The KFG Project is a 501(c)(3) nonprofit supporting adolescents and young adults (AYAs), military members, veterans, and emergency responders facing cancer as patients or caregivers. Through professional coaching and integrative support, we help them reclaim identity, renew purpose, and move forward with strength and clarity.
Who we serve
- Active duty service members, veterans, and first responders facing a cancer diagnosis
- Adolescents and young adults navigating cancer (ages 15–39)
- Caregivers and family members
Media
In the news and on the air
In the news
NewsNation · November 10, 2025
Military veteran cancer survivor: Keep F—ing Going
After 23 years in the Navy, Bill Phillips faced one of his life’s toughest battles: cancer. NewsNation’s Diana Falzone reports on how that fight led him to found the KFG Project and why he urges military members to advocate for their health.
Podcast appearances
Meet our founder
Bill Phillips
Navy Commander turned resilience coach. Bill founded KFG after his own Stage III cancer diagnosis.
Ready when you are.
Our founder
Meet Bill Phillips
Cancer survivor · Navy Commander · Coach · Founder of the KFG Project
Service and dedication
Commander Bill Phillips dedicated nearly 23 years of his life to serving our country in the United States Navy. His distinguished career took him from the cockpit of the sophisticated EA-18G Growler to strategic roles at the Pentagon.
Throughout his military service, Bill exemplified the values of honor, courage, and commitment. His journey from aviator to strategic leader prepared him for the battles that lay ahead, including the most personal fight of his life. He is dedicated to helping others thrive and survive after health crisis like cancer.
The fight of his life
When Bill received his colorectal cancer diagnosis, he didn’t just fight the disease—he launched a full-scale campaign of aggressive healing. At Walter Reed, he made a powerful daily ritual: taking the stairs during every treatment.
Inspired by Stuart Scott’s powerful words, “You beat cancer by how you live, why you live, and in the manner in which you live,” Bill chose to live wide open—with gratitude, intention, and purpose.
“It was like someone turned the lights on in a room I didn’t know I’d been sitting in.”Bill, on working with a professional life coach
A journey through pictures
From military service to cancer treatment, from speaking engagements to recovery—Bill’s journey is one of continuous growth, resilience, and transformation.
“This is the care I wish I had sooner. Oncology departments do amazing work saving lives, but people need more than medicine to heal—they need community, a restored identity, and a renewed sense of purpose.”Bill Phillips
The birth of the KFG Project
Coaching helped Bill shift from feeling close to rock bottom to a place of self-awareness and self-love. “I learned to tune in instead of tune out.” Soon after, he began coaching fellow patients at Walter Reed and volunteering with Imerman Angels.
That’s when the idea for the KFG Project was born: a mission to fill a critical gap in cancer care by providing mental, emotional, and social support through coaching. In April 2025, Bill officially launched the nonprofit—just as he retired from nearly 23 years of Navy service.
Today, the KFG Project provides professional coaching and rehabilitation resources to cancer-affected Military personnel, Emergency Responders, and Adolescent and Young Adult (AYA) patients and caregivers.
Read Bill’s account: The Breakfast That Became the KFG Project
Practice with Bill and Rick: the Mindset Over Mayhem breathwork series
Learn
Short, practical video series from the KFG Project. Watch at your own pace, practice between appointments, and come back whenever you need them.
6 modules · Available now
Mindset Over Mayhem: Breathwork
Guided by Rick Moschel and Bill Phillips. How breathwork affects your body, techniques to try, what you might feel, the benefits, and mantras to carry with you.
Start hereComing soon
Mindset Over Mayhem: Vibration
The next Mindset Over Mayhem series is in the works. Check back soon.
In production1 video lesson
Coaching versus therapy
Coaching and therapy serve different purposes, and many people benefit from both. A short video tutorial on the difference and which is the right choice for you.
Watch the lessonCoaching versus therapy
A short video tutorial on the difference between coaching and therapy, and which is the right choice for you.
Learn · Mindset Over Mayhem
Breathwork series
Six short guided modules with Rick Moschel and Bill Phillips. Each one is under six minutes, so you can practice wherever you are, whenever you need a reset.
Watch the full series
Plays all six modules in order. Use the playlist icon in the player to jump to any module.
Or choose a module
Module 1 · Start here
Intro
Module 2
The biological effect
Module 3
Breathwork examples
Module 4
What you feel
Module 5
Benefits of breathwork
Module 6
Mantras
Want support beyond the breath?
Donate
Every gift keeps a coach matched with someone who needs one. Thanks to donors like you, KFG coaching is offered at no cost to members.
Having trouble with the form? Donate on Givebutter instead.
KFG Project, Inc. is a registered 501(c)(3) nonprofit. EIN: 33-2653788.
Coaching
1:1 professional coaching with someone who gets it. 100% virtual, with coaches across every time zone.
Who coaching can benefit
You may feel older than your peers. You may feel out of sync. Maybe support flooded in during the crisis, and then faded. Maybe you’re carrying pressure to “be positive” or “move on.” Maybe you’re questioning whether your pain even counts. If you’re exhausted, overwhelmed, or stuck in survival mode, that makes sense.
Coaching versus therapy: which is right for you?
Coaching and therapy serve different purposes, and many people benefit from both. This short video tutorial explains the difference.
1:1 professional coaching
Private virtual sessions with a trained coach who understands identity shifts, overwhelm, and life disruption.
- Rebuilding clarity and stability to help you feel grounded again
- Reducing internal pressure and “shoulds”
- Supporting cognitive and emotional recovery at your pace
- Helping you feel grounded again, not rushed
Virtual sessions, coaches in every time zone. Meet with someone who fits your schedule, not the other way around. Flexible scheduling around treatment and recovery.
What to expect in sessions
Coaching sessions last 45–60 minutes and can take place weekly, every other week, or monthly, depending on your support needs. KFG provides up to 50 coaching sessions, with the overall duration tailored to your pace and goals.
Practice between sessions
Rick Moschel leads our Mindset Over Mayhem breathwork series: six short guided modules you can use between coaching sessions.
Start the breathwork seriesYour privacy matters
We follow HIPAA-compliant protocols to safeguard your personally identifiable information (PII) and protected health information (PHI). Information shared with your coach is kept confidential, except when disclosure is required or permitted by law.
You may qualify if you are:
- A young adult navigating cancer (ages 15–39)
- An active duty service member, veteran, or first responder facing a cancer diagnosis
- In treatment, transitioning into survivorship, or living with long-term effects
- Feeling isolated from peers or misunderstood
- Experiencing anxiety, identity shifts, or fear of recurrence
- Struggling with energy, focus, or brain fog
Caregivers and family members can apply too.
Apply for coachingRick understands that while medicine treats the body, coaching strengthens the spirit, and that kind of support can completely reshape the treatment trajectory.
Our approach
A whole-person, BioPsychoSocial approach, integrated with clinical care.
Whole-person approach
Grounded in the BioPsychoSocial model: mental, emotional, and physical, because you’re more than a diagnosis.
Patients, survivors, caregivers
Whether fighting, recovering, or walking alongside someone who is, coaching helps you reclaim control.
Goal-oriented, flexible
Sessions customized to move you forward, at your pace, on your terms, in your time zone.
Integrated with clinical care
We complement your healthcare journey. We don’t replace or compete with it.
Cost-free, confidential
Thanks to donations and grants, coaching is offered at no cost to members.
Resilience-driven
Rediscover strength, identity, and purpose, even in the toughest moments.
Meet your coaches
KFG Highlights
Stories, resources, and insights from the KFG community, one place to find everything we’ve written.
Looking for support, not just information?
Apply for coachingApply for support coaching
Patients, survivors, and caregivers can all apply. Coaching is free, virtual, and built around your schedule.
Thank you for your interest in the KFG Project’s life coaching services.
We understand that navigating cancer treatment can be overwhelming, which is why we’re committed to providing personalized life coaching support to individuals actively undergoing treatment. Our coaches are specially trained to help you manage the emotional, practical, and lifestyle challenges that often accompany cancer treatment, empowering you to maintain a sense of control and purpose during this difficult time. This application helps us understand your specific needs and circumstances so we can match you with the coach best suited to support your journey. All information provided will be kept confidential and used solely to enhance your experience with our services.
“Taking the first step is an act of strength. Your application helps us understand your journey so we can connect you with the right coach.”
Member application
How this works: when you select Submit, your application goes to our Member Coordinator, who will contact you within 72 hours. Fields marked * are required.
Coach or volunteer with KFG
Join the people who keep coaching free. Coach with us, join our board, or volunteer where your skills fit best.
Coaching
Coach with KFG
We’re always looking for ICF-credentialed coaches who want to give back.
KFG coaches work 1:1 with cancer patients, survivors, and caregivers, virtually, in their own time zone, and on a flexible schedule. If you have a coaching credential, or you’re earning one, and a heart for service, we’d love to hear from you.
Start a coach applicationVolunteer positions
Choose one or more when you apply.
Board Member
Help guide KFG’s mission, strategy, and growth. We’re actively looking for board members.
Fundraising
Plan and support fundraisers and events that keep coaching free.
Marketing
Help more people find KFG through outreach and storytelling.
Technology
Support the website, tools, and systems behind KFG.
Social Media
Share KFG stories and updates across our channels.
General Volunteer (Open to anything)
Pitch in wherever help is needed most.
Administrative Volunteer
Help with the behind-the-scenes work that keeps KFG running.
Volunteer form
How this works: when you select Submit, your application goes to the KFG team at [email protected]. Your email app opens with your answers filled in, so press Send to finish. Fields marked * are required.
Events
Community gatherings, fundraisers, and virtual sessions.
Upcoming events
Past events
Why our work matters
Young adults with cancer face a diagnosis in the middle of building a life. The emotional weight often outlasts treatment.
Young adult cancer, by the numbers
On this page, “young adult” refers to the adolescent and young adult (AYA) range KFG uses: ages 15–39.
~1,500 accredited cancer programs
CoC programs treat more than 74% of recently diagnosed cancer patients.
Support between appointments
Much of life with cancer happens between visits: preparing for appointments, keeping life moving, and adjusting to survivorship. That’s where KFG coaching, and our collaboration with myCurrent, focuses on patients and caregivers.
AYA: diagnosis at ages 15–39 (NCI). Sources: American Cancer Society (ACS) 2025; National Cancer Institute (NCI) 2025; Journal of the National Cancer Institute (JNCI) 2025; American College of Surgeons Commission on Cancer (CoC) Accreditation.
The hidden struggle of cancer battles
- Grueling treatment often leaves patients feeling isolated, uprooted, and mentally exhausted.
- Mission disrupted, identity shaken, purpose uncertain, searching for new direction.
- Limited access to continuous mental wellness support.
Where KFG fits
Medical care treats the disease. KFG coaching focuses on what cancer disrupts beyond the physical: identity, relationships, focus, and the sense of being out of sync with peers.
We complement clinical care. We don’t replace or compete with it.